Kroger wanted to maximize the impact of its seasonal 4X Fuel Points gift card promotions during key gifting moments throughout the year. With each promotion only running for a limited time, the brand needed a way to quickly build awareness, influence purchase decisions, and motivate shoppers to take advantage of the offer before it expired.
Rather than leading with a predetermined marketing tactic, Kroger partnered with our team to identify the most effective approach. We recommended influencer marketing as a way to authentically reach shoppers during high-intent gifting moments, build trust through relatable creator content, and drive both awareness and purchase consideration for third-party and open-loop gift card purchases.
Synergistic developed a scalable influencer marketing program that aligned with Kroger’s seasonal promotional calendar, activating creators around key gifting moments including Spring, Easter, Mother’s Day, Father’s Day, Back to School, Graduation, Halloween, and the holidays. By partnering with trusted lifestyle and family creators, we integrated the 4X Fuel Points promotion into authentic shopping and gifting moments that resonated with consumers.
Our team managed the program end-to-end from strategy and creator selection to campaign execution, creative briefing and oversight, and performance reporting. We continuously applied learnings from each activation to refine creator selection, messaging, and content strategy, helping the program become more effective with every seasonal campaign.
