Skip to content
AHEAD

Elevating a Golf Sponsorship into a Strategic Omni-Channel Campaign

Industry
B2B, Enterprise Technology
Services
MDF Strategy, Event Marketing & Management, Production, Media

AHEAD wanted to gain more value from its PGA Tour sponsorships by increasing brand visibility and creating more opportunities to engage senior IT decision-makers. Synergistic transformed the sponsorship into an integrated “caddie for your digital journey” platform, using premium golf media, content, events, and sales activation to position AHEAD as a trusted guide for enterprise transformation.

5

Sponsored PGA® Caddies

Dave Pelekoudas

Dave Pelekoudas

Mark Carens

Mark Carens

Matt Minister

Matt Minister

Micah Fugitt

Micah Fugitt

Tom Lamb

Tom Lamb

While the brand had already established a foothold in the golf space, the challenge was to build on that momentum with a smarter, more efficient approach that increased visibility, extended reach beyond physical touchpoints, and complemented ongoing sales efforts.

Strategic Positioning & Approach

Beyond caddie sponsorships, Synergistic developed content that positioned AHEAD as “the caddie for your digital journey”—a trusted guide for enterprise transformation. This narrative was brought to life through video and storytelling, activated across local PGA broadcasts, national digital golf platforms, podcasts, and sales events, creating contextual relevance and fostering deeper engagement with high-value prospects.

Omni-Channel Execution

  • Talent & Partnerships
  • Broadcast, Digital Media, & Email Activation
  • Content & Social Amplification

Our Impact

Millions

reached through golf media

Expanded visibility

through PGA tournament

Strengthened

AHEAD’s trusted advisor narrative

See more of our latest client wins.

Ready to grow?

Let’s build a connected growth system together.