About Synergistic
At Synergistic, we believe growth is orchestrated, not accidental. We are a strategic growth partner and agency that brings strategy, creative, media, and development together to create marketing ecosystems built for compounding growth. By connecting insights, ideas, technology, and execution, we help brands eliminate friction, unlock opportunities, and drive measurable business results.
About the role
We are seeking a Senior Brand & Messaging Strategist who can turn complex business challenges, audience insights, and market intelligence into clear, compelling brand and communication strategies.
This role is ideal for a strategic thinker who is also an excellent writer. You'll help uncover what matters most to audiences, identify opportunities for differentiation, and develop the positioning, messaging, strategic direction, and copy that guide effective creative and marketing programs.
Working closely with creative, media, and account teams, you'll connect business objectives to audience needs and translate strategic thinking into actionable direction.
Key responsibilities
- Research and synthesize audience, category, competitor, and market intelligence to identify meaningful insights and opportunities.
- Develop brand positioning, value propositions, messaging frameworks, and communication strategies.
- Translate complex business challenges into clear strategic narratives and actionable creative briefs.
- Define messaging priorities across audiences, channels, and stages of the customer journey.
- Develop brand voice guidelines, key messages, strategic narratives, and foundational copy.
- Collaborate with creative teams to ensure campaign concepts and executions reflect strategic objectives.
- Present strategic recommendations and articulate the rationale behind positioning and messaging decisions.
- Contribute strategic thinking and storytelling expertise to client engagements and new business opportunities.
Qualifications
- 5+ years of experience in brand strategy, communications strategy, messaging development, or related disciplines.
- Demonstrated ability to translate research and business challenges into actionable brand and communication strategies.
- Strong writing and storytelling skills, particularly in positioning, messaging, strategic narratives, and copywriting.
- Experience developing brand platforms, value propositions, messaging frameworks, and creative briefs.
- Ability to synthesize complex information and communicate recommendations with clarity and conviction.
- Strong collaboration, communication, and presentation skills.
- Comfortable using research platforms and AI-enabled tools to support discovery, analysis, and strategic development.
- Preferred: Experience with creative concept development, audience research methodologies, integrated marketing programs, and campaign copywriting.
What success looks like
You bringing clarity to complex business challenges, developing differentiated and actionable brand strategies, and equipping partner teams with the insights and messaging needed to produce successful, on-brand work that helps deliver the desired results.
Compensation
- Competitive salary commensurate with experience and qualifications.
- Performance-based incentive opportunities.
- Professional growth and advancement opportunities within a rapidly expanding agency.
Benefits & perks
- Employer-paid medical insurance for employees and dependents.
- Employer 401(k) match.
- Generous paid time off.
- Professional development and training opportunities.
- Flexible, collaborative, growth-oriented culture.
Our core values
At Synergistic, our values shape how we think, collaborate, and deliver results. They reflect our commitment to each other, our clients, and the growth we create together.
- OWN IT | Accountability: Take full responsibility for your work and outcomes. Deliver with pride, precision, and reliability.
- ALL FOR ONE | Connection: Collaborate deeply across teams, break down silos, and work as one integrated system.
- PLAY TO WIN | Strategy: Approach every opportunity with intent. Let insight guide decisions and measure what matters.
- THINK BIG, BE BOLD | Innovation: Push boundaries, challenge conventional thinking, and blend creativity with logic to find better ways forward.
- MAKE YOUR MOVE | Momentum: Turn strategy into action. Move with focus, clarity, and urgency to create meaningful progress.
- NEVER SURRENDER | Grit: Stay resilient and tenacious when challenges arise. Remain committed, overcome obstacles, and finish strong.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Synergistic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, or any other status protected by applicable federal, state, and local laws.