Director, Data & Analytics

ABOUT SYNERGISTIC

At Synergistic, we believe growth is orchestrated, not accidental. We are a strategic growth partner and agency that brings strategy, creative, media, and development together to create marketing ecosystems built for compounding growth. By connecting insights, ideas, technology, and execution, we help brands eliminate friction, unlock opportunities, and drive measurable business results.

ABOUT THE ROLE

We are seeking an experienced, analytical, and strategically minded Director, Data & Analytics to lead the agency's measurement, analytics, reporting, and data intelligence capabilities.

At Synergistic, data is more than reporting. It is a critical part of an orchestrated growth strategy, connecting business objectives, consumer behavior, media investments, and performance insights to drive smarter decisions and measurable results.

This is a senior, hands-on role requiring both strategic analytical thinking and strong technical execution. The Director, Data & Analytics will partner closely with Client Strategy, Media Planning, Activation, and agency leadership to establish measurement frameworks, deliver actionable insights, oversee reporting infrastructure, and advance our analytics capabilities.

We are looking for someone who can turn complex data into meaningful insights, build reliable measurement systems, and translate analytics into strategies that drive business growth.

RESPONSIBILITIES

Client Strategy & Partnership

• Serve as the agency's analytics and measurement subject matter expert throughout the client lifecycle.
• Partner with Client Strategy and Media Planning teams to align measurement approaches with client business objectives.
• Participate in client briefings, campaign kickoffs, strategic planning sessions, and executive client meetings.
• Provide strategic guidance on analytics, reporting, media activation, budgeting, and measurement implications during campaign planning.
• Address client questions related to reporting, experimentation, measurement methodologies, and campaign performance.
• Present analytical findings, measurement recommendations, and business insights to clients and internal stakeholders.

Measurement Strategy & Experimentation

• Develop comprehensive cross-channel measurement strategies aligned with client objectives and business outcomes.
• Build structured learning agendas informed by business goals, consumer insights, historical performance, and platform capabilities.
• Design channel-specific and cross-channel experiments that contribute to broader measurement roadmaps.
• Define testing methodologies, including platform selection, test design, budget allocation, success metrics, expected outcomes, and statistical significance.
• Assess experimental feasibility based on available data, measurement signals, platform capabilities, and business objectives.
• Provide implementation guidance to internal teams and external partners to ensure accurate execution of measurement initiatives.
• Validate experimental methodologies, analyze results, and translate findings into actionable recommendations.

Performance Analytics & Strategic Insights

• Analyze campaign performance across paid media, digital, and other marketing channels to identify trends, opportunities, and optimization recommendations.
• Translate complex data sets into clear, actionable insights that improve marketing effectiveness and business outcomes.
• Conduct competitive, platform, marketplace, and historical performance analysis to support strategic planning.
• Evaluate media investment effectiveness, audience performance, bidding strategies, and channel contribution.
• Partner with Media Planning and Activation teams to develop data-informed recommendations that improve campaign performance.
• Produce channel-level and cross-channel insights to support ongoing optimization and strategic decision-making.
• Identify emerging opportunities, platform innovations, and analytical approaches that create competitive advantages for clients.

Marketing Mix Modeling & Advanced Measurement

• Lead the agency's advanced measurement initiatives, including Marketing Mix Modeling (MMM) and other methodologies that extend beyond platform-reported performance.
• Define client-specific data requirements, measurement objectives, and modeling methodologies.
• Oversee the development, implementation, maintenance, and refinement of Marketing Mix Models within approved platforms.
• Collaborate with internal teams, external vendors, and technology partners to improve model accuracy and reliability.
• Refresh models according to client agreements, reporting schedules, and business requirements.
• Validate data inputs, modeling assumptions, and measurement outputs prior to client delivery.
• Translate MMM findings into actionable recommendations related to budget allocation, channel effectiveness, and marketing investment.

Reporting, Data Infrastructure & Governance

• Own the accuracy, reliability, consistency, and integrity of client reporting data across the agency.
• Oversee end-to-end data ingestion, integration, harmonization, quality assurance, and governance.
• Maintain and improve reporting dashboards that provide accurate visibility into campaign performance across channels.
• Collaborate with Media Activation teams, technology partners, and external vendors to ensure required data is available and properly integrated.
• Troubleshoot reporting pipelines, identify data discrepancies, and resolve data quality issues.
• Establish reporting standards, documentation, validation procedures, and quality control processes.
• Support recurring client reporting by ensuring data is accurate, accessible, timely, and aligned with agreed-upon measurement frameworks.
• Identify opportunities to streamline reporting workflows, reduce manual processes, and improve operational efficiency.

Optimization & Measurement Readouts

• Analyze campaign results, experimentation outcomes, and measurement studies to identify meaningful business insights.
• Develop clear performance narratives that explain what happened, why it happened, and what should happen next.
• Combine platform performance, cross-channel reporting, and advanced measurement findings into integrated recommendations.
• Identify and prioritize future testing opportunities based on potential business impact and measurement feasibility.
• Partner with Client Strategy, Planning, and Activation teams to translate insights into actionable optimization strategies.
• Develop executive-level measurement readouts and recommendations that support client decision-making.

Analytics Technology, AI & Innovation

• Evaluate and recommend analytics platforms, reporting technologies, AI-enabled tools, and automation solutions that strengthen agency capabilities.
• Leverage AI and automation to improve data processing, analysis, reporting efficiency, and insight generation.
• Identify opportunities to integrate data sources and streamline analytics workflows across platforms.
• Collaborate with internal teams and external partners to evaluate emerging measurement technologies and methodologies.
• Apply appropriate data governance, validation, and quality control standards when using AI-enabled analytics.
• Help advance scalable, efficient, and future-ready analytics capabilities across the agency.

Thought Leadership & Knowledge Management

• Develop white papers, case studies, points of view, and best practices informed by client performance and industry trends.
• Translate client learnings and measurement findings into reusable agency knowledge and strategic insights.
• Identify emerging analytics trends, measurement methodologies, and platform capabilities.
• Proactively share findings and recommendations with Client Strategy and agency leadership.
• Contribute to agency-wide measurement standards, analytical frameworks, and best practices.
• Support new business opportunities by providing analytics expertise, measurement recommendations, and strategic insights.

Cross-Functional Collaboration & Leadership

• Partner closely with Client Strategy, Media Planning, Activation, Technology, and agency leadership to ensure analytics supports integrated client solutions.
• Serve as a trusted internal resource for measurement strategy, performance analysis, and reporting.
• Provide guidance and education to internal teams on analytics methodologies, reporting interpretation, and measurement best practices.
• Collaborate with external technology partners, platform representatives, and specialized analytics vendors.
• Promote a culture of data-informed decision-making, analytical rigor, and continuous improvement.
• Help establish scalable analytics processes and standards that support agency growth.

Operational Excellence

• Manage analytics initiatives within established project management workflows, timelines, and approval processes.
• Maintain accurate project documentation, measurement plans, reporting requirements, and deliverable schedules.
• Ensure analytical deliverables meet agency standards for accuracy, quality, timeliness, and strategic relevance.
• Identify opportunities to improve reporting processes, resource utilization, and operational efficiency.
• Balance strategic analytics initiatives with hands-on reporting, troubleshooting, and executional responsibilities.
• Maintain accountability for analytics deliverables and proactively communicate project status, risks, and dependencies.

EXPERIENCE REQUIREMENTS

Professional Experience

• 7–10+ years of experience in marketing analytics, data analytics, media measurement, business intelligence, or related disciplines.
• Agency experience strongly preferred, ideally within a full-service, integrated, digital, or performance marketing agency.
• Demonstrated experience developing and executing measurement strategies across multiple clients, brands, and marketing channels.
• Proven ability to manage both strategic analytics initiatives and hands-on reporting responsibilities.
• Experience presenting analytical findings and strategic recommendations to senior client stakeholders.

Measurement & Analytical Expertise

• Strong understanding of digital marketing measurement, attribution, experimentation, and cross-channel performance analysis.
• Experience developing measurement frameworks, learning agendas, and testing methodologies.
• Knowledge of statistical analysis, experimental design, significance testing, and data validation.
• Experience with Marketing Mix Modeling, incrementality testing, attribution methodologies, or advanced measurement solutions.
• Ability to translate complex analytical findings into clear business implications and actionable recommendations.
• Strong understanding of media performance metrics, marketing effectiveness, and return on investment.

Data, Reporting & Technology Proficiency

• Advanced proficiency in Excel and data analysis techniques.
• Strong experience with business intelligence and visualization platforms such as Power BI, Tableau, Looker Studio, or similar tools.
• Experience with marketing reporting and data integration platforms such as TapClicks, Salesforce Marketing Cloud Intelligence (Datorama), or comparable solutions.
• Working knowledge of SQL, data querying, data transformation, and reporting automation.
• Familiarity with data warehouses, cloud-based data environments, APIs, and data integration workflows.
• Experience working with analytics platforms such as Google Analytics 4 and advertising platform reporting tools.
• Familiarity with AI-enabled analytics, automation, and emerging measurement technologies.
• Experience with Python, R, or advanced statistical modeling tools is a plus.

Integrated Marketing & Media Experience

• Strong understanding of paid media channels, including paid search, paid social, programmatic display, connected TV, video, and traditional media.
• Experience analyzing cross-channel campaign performance and marketing investment effectiveness.
• Understanding of media planning, activation, optimization, and budgeting processes.
• Familiarity with platform attribution limitations, privacy considerations, and evolving measurement challenges.
• Ability to connect marketing performance data with broader business objectives and outcomes.

Communication & Collaboration

• Strong presentation and storytelling skills with the ability to simplify complex analytical concepts for nontechnical audiences.
• Experience collaborating with strategists, media teams, technology partners, and client stakeholders.
• Ability to balance analytical precision with practical business recommendations.
• Strong problem-solving skills, attention to detail, and intellectual curiosity.
• Comfortable managing multiple priorities and delivering high-quality work in a fast-paced, deadline-driven agency environment.
• Demonstrated ability to take ownership, work independently, and collaborate effectively across teams.

COMPENSATION

• Competitive salary commensurate with experience and qualifications.
• Performance-based incentive opportunities.
• Professional growth and advancement opportunities within a rapidly expanding agency.

BENEFITS & PERKS

• Employer-paid medical insurance for employees and dependents.
• Employer 401(k) match.
• Generous paid time off.
• Professional development and training opportunities.
• Flexible, collaborative, growth-oriented culture.

OUR CORE VALUES

At Synergistic, our values shape how we think, collaborate, and deliver results. They reflect our commitment to each other, our clients, and the growth we create together.

• OWN IT | Accountability: Take full responsibility for your work and outcomes. Deliver with pride, precision, and reliability.
• ALL FOR ONE | Connection: Collaborate deeply across teams, break down silos, and work as one integrated system.
• PLAY TO WIN | Strategy: Approach every opportunity with intent. Let insight guide decisions and measure what matters.
• THINK BIG, BE BOLD | Innovation: Push boundaries, challenge conventional thinking, and blend creativity with logic to find better ways forward.
• MAKE YOUR MOVE | Momentum: Turn strategy into action. Move with focus, clarity, and urgency to create meaningful progress.
• NEVER SURRENDER | Grit: Stay resilient and tenacious when challenges arise. Remain committed, overcome obstacles, and finish strong.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Synergistic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, or any other status protected by applicable federal, state, and local laws.